GeoTracking of recipients
GeoTracking can locate the recipients of your e-mailing campaigns on a France map when an action has been detected (opening or click on a link). This tool doesn't need any import of localization data beforehand.
What is the purpose of GeoTracking?
Thaks to GeoTracking you can make your email database grow with geographical information. These data may be really precious:
 to target next campaigns,
to build stats,
or even to represent your customers on a map and put it on your website.
Analysis and exploitation of localization data are very easy with Sarbacane. Choose your geographical identification's criteria (department, x km radius, etc.) and mark recipients who match the results.
This service is included in Personalized Tracking (available in Sarbacane Tracking and Premium packs).
How does the GeoTracking work?
This service stands on the integration of a IP-geolocalization technology. While connecting to tracking servers to download openings or clicks, this service saves and locates the IP addresses of Internet users.
The IP address allows to locate with precision the Internet access point (or Proxy) of the recipient (see the last paragraph).
Then localization information are transmitted from the server to the software which will calculate and display all the points on the map. Thanks to Sarbacane you can see, print or target your results geographically.
GeoTracking is not a precise science. Nevertheless, tests are carried out regularly and allow to consider an accuracy rate (right city or nearby city) close to 85%. So we advise you to use this tool only to do stats or follow-ups and to add a margin of error when you interpret the results.
|
"Interface simple mais efficace, ce logiciel est un bonheur à l'utilisation. Je suis maintenant totalement accro au suivi comportemental !"
Patricia SIMON
Media-pub.biz
"Dans le cadre d'une campagne e-mailing en trois vagues, nous avons choisi Sarbacane pour sa simplicité d'utilisation (environnement WYSIWYG très ergonomique), sa puissance fonctionnelle et sa fiabilité éprouvée. Nous nous sommes également appuyés sur les serveurs de Goto Software, afin de disposer de toutes les options de "tracking" indispensables à une analyse qualitative de nos envois."
Jean-Dominique DALLOZ
Cohesio.fr
"Une solution très intéressante et performante. Les tests permettent d'évaluer l'ensemble des paramètres de la campagne afin de se lancer ensuite en limitant les risques d'échec, d'erreur ou d'oubli et le tracking donnera sans doute satisfaction à une grande majorité d'utilisateurs. A conseiller."
Laurent LACQUA
Station-K.com
"La version 3 apporte des fonctionnalités très intéressantes telles que l'envoi des mails depuis une plateforme centralisée, l'individualisation des listes noires, l'import et export des résultats du tracking, ..."
Patrice PACTOL
BoosterVente.com
|
