Sarbacane Software, E-mail marketing specialist for small and medium entreprises, is a software company based in France.
The adventure begun in 2000 when the marketing department GOTO Software, Software Sarbacane's parent, had the idea to set on foot an email marketing tool to its customer base. having railed consistently appeal to computer for email marketing to its customer base.
The marketing department decided to start looking for a tool that would make life easier but went quickly to the obvious: the software meeting the needs did not exist ... at least not yet ;-).
Direction immediately understood the opportunity to design a new product both for its own services but also for the benefits of its customers.
In 2001, GOTO Software gave birth to Sarbacane Software, while email marketing was only in its debute.
So was born the first version of Sarbacane. Quickly it met a great success with SMEs through it's intuitive handling.
Over the years the software adds even more innovative feutres such as: monitoring with behavioral mapping, HTML editor, Routing professional ...
10 years have passed and Sarbacane Software has become the largest subsidiary of the group and a leader in its field. With more than 6,000 active customers in France and abroad, and over 40 collaborators, the enterprise continues through its momentum and its goal remains intact: to provide the best tool for business email broadcasting.