Open rate, click-through rate… Evaluate your campaign effectiveness in real time
Sarbacane provides you with an emailing solution equipped with a complete statistical analysis tool.
Open rate, click rate, responsiveness rate, unsubscribe rate, unique and detailed statistics... learn to better understand the profile of your recipients and improve the performance of your future campaigns.
Sarbacane helps you better understand your recipients
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Reading time calculation
This unique statistic allows you to measure your customers' interest in your email content. Find out the actual reading time of your email, as well as its virality on social networks.
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Reading device detection
Today, users check their inbox across multiple devices (PC, smartphone, and tablet). Sarbacane helps you adopt a strategy tailored to your consumers’ new habits by detecting the most commonly used devices to view your communications.
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Email client detection
Sarbacane shows you the most commonly used email clients and webmails among your recipients. Gmail, Outlook, Apple Mail… Optimize your emails based on their reading habits.
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Individual behavioral tracking
Sarbacane allows you to track the behavior of each recipient who received your email. You can see who opened your email, and also which individual clicked on which link, button, or image. These individual behavioral statistics help you follow up with recipients who showed interest in your email and better target your future email campaigns.
Track the impact of your email campaigns in Google Analytics
If you use Google Analytics to analyze your website traffic, you can enable tracking in Sarbacane to monitor the impact of your email campaigns on your incoming traffic over time.
The Google Analytics extension allows you to link your email campaigns to the Google Analytics account you use to analyze your website’s performance.
This way, you can view the source of your traffic, your conversion rates, and other e-commerce-related statistics (account creations, sales, downloads, etc.).
Worldwide geotracking
Geolocate your active recipients on a world map to identify where your emails are being opened—by country, region, or even city. This statistic is based on the information provided by ISPs regarding your recipients' IP addresses. In addition to enriching your contact database with geographic data, this insight is extremely useful for optimizing the targeting and personalization of your email campaigns.
Use this data to tailor your message based on your recipients’ location and send targeted emailings.
Find out how Sarbacane helps you improve your email campaign statistics
Sarbacane is built with advanced geolocation capabilities that allow you to understand where your contacts are located around the world and update their records accordingly. With this data, you can create target lists based on location or time zone and tailor your content to reflect the country, city, or region where your recipients reside.
Increase the return on investment of your email marketing efforts by leveraging Sarbacane’s statistical reporting capabilities. With our platform, you can gain deeper insight into which content performs best and why. Every metric we report on helps you improve your campaign performance, and with a comprehensive yet easy-to-understand guide, you'll be able to grasp the story behind each statistic and use your results to refine your marketing strategy.
Sarbacane analyzes the behavior of each recipient and provides you with high-quality statistics on how your target audience reacts to your campaigns. We carefully track open rates, click-through rates, opt-out rates, and bounce rates for each campaign to give you the data you need to make adjustments and improve your results in the future.
In addition to showing you the number of clicks and opens, Sarbacane tracks how long each recipient spends reading your email campaign, as well as how long it took them to open it in the first place. Beyond reading time, our software also analyzes and reports how many times a contact has shared your content on social media.
With Sarbacane—the software designed for marketing professionals who want to make data-driven decisions—you can take a closer look at the devices your recipients use to read your emails. Our email marketing tool shows you which devices are used to view your messages, so you can tailor your content accordingly.
Segment your contact lists based on their unique behavioral data. Simply export your campaign data or segment it within your existing list in Sarbacane when preparing your next campaign.
Create unique campaigns based on your recipients’ behavior and send personalized messages that reflect their most recent interaction. You can use this Sarbacane feature to retarget contacts who didn’t click or open, or to positively acknowledge those who made a purchase on your website after your email campaign.
Sarbacane users can combine the statistical reporting capabilities of our platform with insights from Google Analytics to build a complete picture of their audience and the impact of their email campaigns on their website’s performance.