The statistics in Mailify show a lot of information that you could use for your records and to organise your campaigns. Sometimes it can be difficult to know if these statistics are good or if they meant that you need to improve something. Therefore, we have created a guide to help you interpret your statistics in order to optimize your campaigns.
In the tab "Recipients", you can see information about each recipient and their behaviour (Openings, clicks, bounces etc.). Also, you can see the geolocation of all the recipients who performed an action.
Behavioural Tracking
In this section, you can see the information of every recipient individiually and how they have interacted with your emails. You can change the dates and the statistics that you want to view.
This is really useful feautre for filtering recipients, for example to see how many of them have clicked on a particular link such as the link to your website or to buy a product. This can be helpful in many ways, depending on the needs of your company. For more information on how to filter your recipients, see our guide here.
Geolocation
Knowing the geolocation of your customers can help you in your objectives because it shows you where in the world your recipients have performed an action (openings, clicks etc.). This allows you to decide if you want to send campaigns directed at certain sectors.
In the tab "Content", you can see more information about all the links in your message, including how many people have clicked on each link, the campaigns included and the corresponding emails.
Category
When you make a campaign with Mailify, you can fill in the category of each link from the menu (Message => Links). This information will appear here in the column "Category". If you enter a name here, if can help you to identify on which type of link your recipients have clicked. For example, if there were 3 identical URLs but they were in different formats (button, image and normal link), you could see which ones more people have clicked on.
Total clicks
This figure shows the number of total clicks, including if someone has clicked the link more than once. This can help you to know how interesting your campaigns are for your recipients.
Unique Clicks
Even more useful than the number of total clicks, the number of unique clicks shows how many people have clicked on a link in your message, and it only counts one click per person. Therefore, you can see how many people are interested in each link. An average figure for this is between 3% and 5%.
Reference Campaigns
When you select a timeframe of campaigns to view, you will have more than one campaign included in your statistics. Therefore, this figure tells you in how many campaigns the link appears.
Reference Emails
This figure shows you how many people have recieved each link, according to the number of campaigns that you have sent during this period. It could be useful to see the percentage of recipients that have clicked on each link.
In the tab "Technology" you can see the statistics of Desktop/Mobile distribution and Email tools. These statistics can help you to decide on the format of your emails.
Desktop/Mobile Distribution
This figure also appears in the Summary, and allows you to with view which device your recipients have opened your emails.
Email tools
This graph allows you to see if your recipients open your email on the web or in an email programme (and which one). If there is a high percentage of recipients that open your emails from an email programme, it could be that you need to think about optimizing the format of your email to enhance the way it looks in these inboxes.