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Discover how the Mailify newsletter software helps you manage you contacts and optimize your lists

How to manage your contacts in a newsletter software?

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Managing your email marketing contact lists well is an important part of sending successful campaigns and getting good results. Filter your database and organize your contact lists before sending out a campaign.
To do this, you need to use a professional newsletter software  and follow these 4 key steps to optimize a contact list:

1 Import your contacts

Import your database directly into your newsletter software. Use tables with different columns for email addresses, but also for any other information you have about your contacts.

How to import email contacts

2 Segment the database

Create lists depending on the different categories of recipients you have (clients, prospects, interests, age, etc.). Segmenting your contacts is an important step, as it allows you to accurately target your campaigns.

Learn more about databases

3 Filter & customize

Proper targeting needs precise data that matches the content of the newsletter campaign you want to send. Filter your contact lists before you click send and customize your message for the target group within your newsletter software.

Learn more about targeting Newsletter

4 Create blacklists

Don't forget to review your blacklists. This allows you to control who you do not want to send your message to. If certain contacts have opted-out from your newsletter or are not good targets for a specific campaign, put them on a blacklist to ensure they won't receive your message. Your newsletter software will make sure they don't receive any more messages.

Discover how the Mailify newsletter software helps you manage your contacts and optimize your list


Unlimited contact import

Add as many contacts as you want to our newsletter software. You can import Excel files (csv, txt, xls), add them via copy/paste, import them from an Outlook address book or from an SQL database.


API / contact lists

Automate the addition of new recipients. Experienced users can add, modify, or delete entries from their contact lists or blacklists with HTML requests using the GET method.


Multiple criteria filtering

Mailify is a powerful newsletter software with unlimited filtering possibilities. Explore your contact list data (name, address, birthday, etc.) to filter your database and create well-defined target groups.


Custom filtering criteria

Each column in your contact list corresponds to an adjustable field. Therefore, everything is completely customizable and you can filter based on your specific newsletter needs.


Automatic deletion of duplicates

Mailify takes care of deleting duplicate e-mail addresses in your contact lists. Save time and money and focus on creating your newsletter campaign.


Correction of invalid addresses

Sometimes your customers make typing errors when entering their email address, when signing up for your newsletter. The best newsletter software (it's us) automatically identifies and fixes typos in common domains. For example,


Detection of gender

You didn’t ask your contacts to indicate their gender when they signed up to your newsletter? Don’t worry, The Mailify newletter software can automatically guess it based on their first names and adds this information to your contact list. This way, you can personally address your email marketing contacts.


Curb opt-outs and bounces

Before sending your newsletter, your contacts will be verified one last time and addresses in the blacklist or invalid addresses will be automatically removed. So you don't risk sending messages with no destination.


Blacklist management

When you create your campaign, you only have to choose to which blacklist you want to add the contacts that have unsubscribed to your newsletters. Mailify will then automatically remove them from any future newsletter campaigns.


Opt-in forms

Create your own opt-in forms and collect new email addresses to enhance your marketing contact lists. Integrate your contact forms intuitively into your website and automatically find all new contact data directly in Mailify.


Invitation forms

Are you organizing an event and would you like to invite your contacts? Create your own invitation forms and see directly in Mailify who will attend and who will not, as all RSVPs will be automatically saved in the contact list section.


Survey forms

Are you wondering what's on your contacts' mind? Go ahead and ask them directly. Create your own survey forms and gather all the answers in Mailify.