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The goal of a prospecting email is to acquire new customers. The sales prospecting email is an essential tool in a lead generation campaign. An effective prospecting email must be personalized.
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The following steps must be taken into account to ensure the success of your prospecting email:
Define the profile and needs of your recipients
Prove that your offer is an appropriate solution
Highlight your unique value proposition (comparative advantage)
Take care of the subject line, the preheader and the teaser sentence of your prospecting email (short, precise and personalized)
Add a CTA to encourage recipients to do the desired conversion action (registration, quote request, information request, online purchase, etc.)
For a BtoB prospecting email, choose a rational textual argument. For a B2C prospecting emailing, prefer to highlight your arguments visually using a more elaborate graphic creation.
