bento icon close

What is it?

Loyalty email

A loyalty email is a message sent to a customer as part of a loyalty email campaign that aims at consolidating the trust already expressed through a purchase, an account creation or a subscription. The customer loyalty email can have an informative (newsletter) or commercial (generate sales) purpose.

The loyalty e-mail targets customers who are already on a distribution list in a personalized way.

Here are our suggestions for writing a good loyalty email:

Target in advance the key moments for the loyalty email campaign

Define the right topic (useful and adapted content)

Prepare in advance the list of recipients (segmentation of recipients)

Customize design and content

Respect the basic rules of email marketing (well-balanced layout, originality, CTA, etc.)

Other types of emails