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What is it?

Promotional email

A promotional email is meant to boost sales by offering a special deal, it can also be used for loyalty or prospecting purposes.

A promotional email campaign can focus on a single product, a product category or on the whole range of products. The promotional email is used to convert a predefined selection of prospects or customers.

How to make a successful promotional email:

Define in advance a list of contacts who have given their consent and are potentially interested in the special offer

Personalize the promotional email

Segment the recipients according to criteria adapted to the objective of the promotional email campaign

Choosing the right timing for the promotion email campaign

Respect all the guidelines of email marketing

Other types of emails