What is it?
Invitation email
An invitation email is an email sent to a list of recipients in order to announce an upcoming event, invite them to it and convince them to attend by proving its relevance.
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An invitation email is an email sent to a list of recipients in order to announce an upcoming event, invite them to it and convince them to attend by proving its relevance.
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To ensure that invited guests confirm their attendance, your invitation email should:
Be personalized: an invitation is always nominative
Announce the event and the invitation in the subject line
Provide clear and complete information: date, location, program, speaker, etc.
Be sent in advance
Valuing guest participation
Include a CTA that allows the recipient to confirm his/her participation by simply clicking on the confirmation button in the email or a CTA that redirects the contact to a landing page dedicated to the event on which he/she will have to fill in a registration form.
