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A notification email is an automatic email triggered by an event, an action or a non-action (birthday, purchase, shopping cart abandonment). The notification emailing aims at different objectives: notifying, engaging, relaunching, selling, thanking, building loyalty.
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Here are the key elements to observe in order to create a successful notification email:
Take into account the current stage of the recipient in the sales tunnel
Take into account or even mention the trigger (online purchase, event registration, etc.)
Personalize the notification email
Define your goals (reassure, inform, sell, build loyalty, etc.)
Add a CTA to trigger the intended reaction
