What is an email campaign and how can a bulk mailer tool help?
Email marketing is a core component of most outbound digital marketing strategies; it consists of sending targeted emails to groups of contacts from a dedicated bulk mailer platform that is engineered for mass email campaigns.
What are the most effective types of email marketing campaigns?
No communication strategy is complete without targeted email campaigns. Engage your audience and increase conversions with regular, personalised content. Choose from the many types of marketing campaign:
Intended for prospects, clients, and subscribers, the newsletter aims to inform, maintain a regular relationship, and drive traffic. Its sending frequency can be daily, weekly, or bi-monthly depending on the defined strategy. Learn more about the newsletter .
Sent occasionally based on opportunities, this email aims to acquire new customers by precisely targeting prospects according to their profile. Learn more about the sales prospecting email .
It enables prospecting, customer retention, and boosting sales through precise targeting of clients and prospects, based on the company’s commercial activity. Learn more about the promotional email .
Addressed to loyal customers, it aims to strengthen loyalty and boost sales, usually after a certain number of orders have been placed or a specific amount has been spent. Learn more about the loyalty email .
Intended for new and existing customers, this email communicates important information about orders and payments during key events such as account creation, ordering, shipping, or delivery. Learn more about the transactional email .
Designed to re-engage inactive customers, it specifically targets those who haven't placed an order for a certain period, defined according to the customer lifecycle. Learn more about the reactivation email .
Used to promote and support an event, it is sent depending on the type of event, usually between 1 and 2 months before the event date. Learn more about the invitation email .
Sent to new customers, users, and existing clients, this type of email aims to notify and build loyalty based on specific actions or key stages of the customer journey, such as welcome emails, birthday messages, or abandoned cart reminders. Learn more about the notification email .
Why marketing automation matters
Email marketing isn’t all about branded newsletters. Often overlooked is the power of marketing automation; a sophisticated function that allows for the scheduling of emails according to the actions of a recipient – for example, a drip campaign that reminds contacts who put items in their basket to check out while stocks last, or a welcome email to every new subscriber. By choosing a bulk emailer with automation capabilities, you can create your content in one go and arrange for it to be sent depending on the action taken by the contact.
The need for high-quality contact data
In order for an email campaign to drive conversions, you must ensure your database consists of qualified contacts that fit your target demographic. Of these contacts, those who have subscribed to your email campaigns are known as "opt-ins”: this means they have actively consented to receiving your marketing emails. However, it’s essential for any email campaign to come with a clear opt-out link to ensure contacts can unsubscribe if they are not interested.
With a high-quality database comes ease of mass campaign customisation. Instead of sending out a generic mass email to your entire list, you can present your contacts with emails personalised to their particular interests and preferences: the more data you can add to each contact record, the more fields you can use to filter for targeted campaigns.
Remember, it’s essential to always keep your contact list up to date with additional information or changes to their details to ensure the successful delivery of future campaigns.
Opt for a bulk mailer that meets your requirements
To ensure campaign success, it’s best to choose a bulk emailer that meets your business requirements: efficient contact management, a robust and secure routing infrastructure and the ability to create responsive campaigns with a WYSIWYG HTML editor. Sarbacane is designed to bend to your unique needs and adjust to your skill level, providing user-friendly effective tools for beginners and advanced functions for experienced professionals. Our users benefit from high deliverability and increased conversions, but we’re always looking for new ways to improve our service through your valued feedback.
Choose a bulk mailer that measures ROI
In order to track your campaign performance and get a closer look at how your contacts interact with your messages, you need a bulk emailer that meticulously tracks and reports on a wide range of statistics drawn from your campaign data: the click-rate, the conversion rate, the open rate and the reactivity rate, for instance. With full access to this information, Sarbacane users can learn from the data and make necessary adjustments to their approach in order to improve the outcome of future campaigns. This is where you start to see a tangible return on investment; it will undoubtedly have a positive impact on your revenue.
Contacts
- Unlimited import (csv, xls, txt, sql)
- API access
- List management
- Multi-criteria targeting engine
- Automatic deduplication
- Correction of incorrect addresses
- Gender detection
- Automatic management of unsubscribes and NPAI (non-deliverables)
- Automatic blacklist management
- Form builder/editor
Creation
- Drag & Drop EmailBuilder
- HTML / WYSIWYG editor
- Attachment support
- Royalty-free image library
- Dynamic personalization fields
- Automatic responsive design
Sending
- Proprietary REVO™ technology
- Dedicated domain names
- A/B Split testing
- Preview
- Test sending
- Pre-send checklist
- Scheduled sending
Statistics
- Global geotracking
- Detailed statistics report generator
- Individual behavioral tracking
- Reading time calculation
- Email client / device detection
- Re-engagement of inactive users
- Behavioral targeting
- Google Analytics integration